First Slice Pie Cafe has three locations in Chicago: Ravenswood, Ravenswood Manor and Andersonville. The cafes are friendly and inviting neighborhood spaces. The challenge of this project was to create an identity that could capture the cafes' personalities.  Inspiration came from the classic pink and/or polka dot bakery boxes which evoke the warm feeling of nostalgia. The playful typography and whimsical color palette work together to create a cohesive brand identity.